The Global Football Travel Boom: A Host’s Guide to 2026

This summer, North America will welcome millions of international travelers for the world’s largest football (aka soccer) tournament. For short-term rental hosts in host cities and surrounding regions, this presents a rare opportunity to attract new guests, increase occupancy, and generate higher revenue.

Join Derek Jones (VP of Sales & Partnerships at Hospitable) and Annie Holcombe for a practical workshop on how hosts can prepare their properties and listings for a major global sporting event.

We’ll cover how international travel patterns differ from typical bookings, what amenities global travelers expect, and how to optimize your listing and pricing strategy to capture longer stays and high-value reservations.

During this session, you’ll learn how to:

• Understand which cities will see the highest demand

• Identify the types of guests attending major international sporting events

• Use dynamic pricing, minimum night strategies, and event-based rules to maximize revenue without blocking longer bookings

• Prepare your property with amenities international guests expect

• Update your listing to highlight proximity to stadiums and public transportation

• Expand distribution across channels like Booking.com

• Create a direct booking website and improve visibility on Google

• Use AI-powered messaging translation to communicate with international guests

• Offer thoughtful upsells and add-ons that enhance the guest experience

Whether you’re located in a host city or nearby travel hub, this workshop will help you prepare your short-term rental for one of the biggest global travel moments of the decade.